Average spending in 2018 on the app store was $ 79

It has been known for years that Apple users spend more money on app purchases than Android users. Finally, we have the 2018 data from the App Store, the Apple store. As it has been a trend in these years, the average spending of users in the store has increased. Last year it was $ 79, the highest number yet.

Average spending in 2018 on the App Store was $ 79

It represents an increase of 36% compared to the 2017 figures. So it is clear that users buy apps with interest or pay for functions within them.

Increase spending on the App Store

According to the figures that have been known, most of the spending on the App Store has been in the games section. Of these $ 79 expenses, 56% goes to that segment of the games. Although in applications, there are some specific segments that have gained great popularity in the past year. Examples such as entertainment or lifestyle, with increases of more than 80%.

In general, all segments have increased their income. Although in some such as social networks or music there has been a much lower increase, of around 22%. So they have not benefited as much from this increase in user spending.

Although the App Store is becoming a great source of income for Apple. Because the firm takes 30% of the paid apps in the store. In addition, the Christmas holidays have already broken all records for the firm in terms of income.

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