The iphone xr is confirmed as the best-selling iphone in the last quarter of 2018
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Although it did not launch until the end of October, according to data published by Consumer Intelligence Research Partners, the iPhone XR was the best-selling iPhone in the United States during the quarter that includes the Christmas holidays.
The iPhone XR successfully outperforms its more expensive siblings
The iPhone XR accounted for 39 percent of sales during Apple's fiscal first quarter for 2019, which is equivalent to the calendar fourth quarter of the 2018 calendar. Meanwhile, sales of the iPhone XS and iPhone XS Max accounted for 26 percent of iPhone sales in the United States.
Combined sales of the iPhone XR, XS and XS Max accounted for 65 percent of all iPhone sales during the fourth quarter, compared to 61 percent of combined sales of the iPhone 8, 8 Plus and X in the same quarter of last year.
Sales represent the highest sales for a single iPhone model since the launch of the iPhone 7, according to historical data provided by CIRP. On the other hand, more buyers also chose storage configurations higher than the basic 64GB model than during the same quarter of the previous year.
While multiple reports have suggested that iPhone XR sales are going well, it also seems true that the iPhone XR is not selling as well as Apple would have predicted, at least in some areas of the world. In fact, Apple recently lowered its earnings forecast for the first fiscal quarter of 2019 due to “weak” iPhone sales and reportedly also cut production for both the iPhone XR and iPhone XS and XS Max for the quarter. January-March 2019.
CIRP collected its data through a survey of 500 Apple customers in the United States, who bought an iPhone, iPad, Mac or Apple Watch during the period from October to December 2018.
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