Facebook messenger introduces in-app advertising

Facebook Messenger has managed to grow a lot in the market. And with the passage it has become an independent application and with a huge number of users. Facebook has been introducing various improvements and new functions over time, which have helped in this growth.

Facebook Messenger introduces in-app advertising

A new feature in the app is currently being tested in several countries. This is advertising integrated into Facebook Messenger. Australia and Thailand have been the chosen countries, which since January are already including advertising in the application. And it looks like the beta is going to be expanded to more countries soon.

Advertising on Facebook Messenger

It seems that the situation is much more advanced than many think. Starting in August, it will gradually expand worldwide. For advertisers a new way to introduce advertising called Ad Manager is introduced.

The announcements to be introduced will be of various types. There are some that will take us to a new website, although the introduction of messages is also planned that by clicking on them and communication with the company will be possible. There may be more types of ads, although nothing else has been revealed about it.

This is undoubtedly a controversial measure. Many users see advertising as intrusive, especially in an application like Facebook Messenger. Furthermore, it has been revealed that advertising is not going to be permanently hidden, which is undoubtedly a problem. What do you think about this function?