Facebook will know if you are rich or poor with your new patent

Facebook is a company that over time is attracting attention for its new ideas. Each new project they carry out is analyzed with a thousand eyes. Especially since his way of profiting from people's private data is always controversial. Now they are working on a new project that is sure to be controversial again for many. Since they will be able to know if you are rich or poor.

Facebook will know if you are rich or poor with your new patent

The company is currently working on a new patent. Thanks to a leak, it has been learned that it is a system that collects personal data from people. From data such as education, Internet use, owned homes… All this to determine the socio-economic status of each person.

Facebook will determine if you are rich or poor

Thanks to this data, Facebook wants to segment users into three different classes: worker, medium and high. The purpose of this patent is to improve the advertising possibilities on the platform. Since in this way , advertising will be generated depending on the class you belong to according to the social network. So it is one more way of segmented advertising.

Facebook will ask users their age and from there another series of related questions. Through these questions they will establish the class to which a user belongs. In addition, each question is different depending on the age group to which it belongs. There will be questions from using the internet to how many devices they have or their travel history.

All these are the factors that will help the company to determine which class you belong to. So that in this way they can carry out personalized and more segmented ads. It is not known when they will start using this patent.

Daily Mail Source