Google announces the purchase of fitbit for $ 2.1 billion

We have been hearing rumors for months, but it has finally become official. Google announces the purchase of Fitbit, the well-known brand of smart watches. A purchase that amounts to 2, 100 million dollars as it has been known already. It is an operation that has been brewing for several months, but which will be a boost for the American firm in the field of wearables.

Google announces the purchase of Fitbit for $ 2.1 billion

Fitbit is one of the most prominent brands in the field of wearables. So it is a very important operation, which could change many things in this market.

Official purchase

Google seeks in this way to have more presence in the field of wearables. In addition, it can be a way to boost Wear OS in the market, which still does not have the success or presence that the company expected. So this operation is important for various reasons. They also seek to exert some pressure on Apple, which is the one that dominates this market.

Fitbit has a wide catalog of smart watches and bracelets. It has been considered one of the most popular and highest quality brands in this field. So for users it is a reliable signature. For Google it is a strategic purchase.

Without a doubt, it will be interesting to see the products that the firm is going to leave us in the coming months. Surely soon we will see how they start using Wear OS as their operating system. There have been no dates or news on when we can expect the first, so we will be on the lookout for more news.

CNBC source