Google chrome will integrate an adblocker from February 15

AdBlock is an ad blocker for web browsers that has become the most widely used extension by users worldwide. Google seems to have taken note of the popularity of these types of tools and will include its own ad blocker in Chrome.

Google Chrome will receive an ad blocker

Google Chrome will receive an advertising blocker natively from February 15, 2018, in this way the Internet giant wants to improve the user experience by avoiding abusive advertising. The blocking of advertising also has another consequence and that is that it saves on data consumed, something especially important on mobile devices since the plans are very limited.

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Google thus supports the ' Coalition for Better Ads Experience Program ', which is responsible for evaluating the type of advertising displayed on websites. This coalition values ​​as negative all advertising that appears in the form of a pop-up, advertising that starts automatically with video and sound, large posters, and countdown advertising. All these advertising cases will be grounds for sanctioning the portal for 30 days. If we talk about mobile devices, to all of the above we must add full-screen advertising and posters that persist or that exceed 30-50% of the screen.

This appears to be an important step forward in the fight against abusive advertising, although on the other hand Google derives many of its benefits from advertising. By integrating an ad blocker into your web browser, Google can have greater control over the advertising that reaches users.

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