Honor opens 123 physical stores in less than a month

Xiaomi's strategy of opening physical stores is going very well for them. For this reason, it seems that other Chinese brands are committed to following in their footsteps. One of them is Honor, which is opening stores at a great rate, especially in China, where its sales are growing rapidly. Although it is expected that it will open stores internationally.

Honor opens 123 physical stores in less than a month

The Chinese brand has grown remarkably between 2017 and 2018. Its presence in the market is greater and its telephones generate more and more interest. Therefore, they are committed to a strategy of opening many physical stores.

Honor bets on physical stores

This is something that shows, because in less than a month, Honor has opened a total of 123 physical stores. Almost all of them in China, but that makes clear the pace that the brand is imposing on its growth. A strategy that seems to be working very well, because its sales have been chaining consecutive increases for months.

Thanks to this, Honor is no longer in the shadow of Huawei. In addition, her phones are differentiating from those of her older sister. So they are presented as a good alternative for users worldwide.

We will see if this strategy of opening physical stores is also carried out in Europe. The brand is increasingly present in this market, so it is not unreasonable to think that it will be like this. We will have to wait to see if it finally happens or not.

Gizchina Fountain