Htc ends the year again with losses

HTC has been living in a bad financial situation for years. Revenue turned into loss long ago, a situation the firm doesn't seem to know about. The new figures, from the end of 2018, do not accompany either. For the seventh consecutive year they have closed the year with losses. Despite this, in this new year the firm will continue to launch phones, as announced a few months ago.

HTC ends the year again with losses

Revenue in December this year has fallen 66.36% compared to December last year. The biggest decrease that the company has experienced in its history in this period.

HTC bad sales

One of the main problems HTC has faced is that its sales in the last quarter of the year have hardly been different from those of the third quarter. An unusual situation in the market. Since the fourth quarter of the year is always the one that sells the most, with events such as Christmas or Black Friday in it. And it is rare that the company has not known how to take advantage of these occasions.

Something that has dragged down their sales. In fact, in December there was a drop in sales compared to November, which had already been the worst November in the company's history. So the situation does not seem to be the best for the firm.

HTC will continue to launch phones on the market in this 2019. The firm has said that they want to focus their efforts on the high-end in the first months of the year. But at the moment we do not know anything about the mobiles that will arrive.

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