Ingenius, the campaign that pits galaxy note 9 against iphone x

South Korean company Samsung has expanded its current advertising campaign with the launch of new spots. Under the slogan "Ingenius", these announcements continue with the company's already mocking tone mocking Apple's Genius Bar service while pitting iPhone X against Samsung's Galaxy Note 9 devices.

The virtues of the Galaxy Note 9 at the expense of the iPhone X

In the first announcement, called "Power, " a customer tells the "genius" that the Galaxy Note is "really powerful." "Do you know what I think is powerful?" Answers the Apple genius. "Being able to unlock your phone with your face." "It also does, " responds the client.

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The bitten apple employee later points out that with iOS 12, users will be able to make video calls through FaceTime with up to 32 people. "Why would I want to do that though?" he asks the client, hinting at how useless such a conversation can be.

In the second ad, titled "Pen", a customer walks into Apple's "Ingenius Bar" and asks about the difference between the Apple Pencil and the S Pen that comes with the Galaxy Note 9. "Well, the Pencil Apple only works on the iPad, "says the genius. "Well then, what can I use on my phone?" the customer asks "Uh… your finger?" responds the genius.

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Samsung's latest announcements in the "Ingenius" series are promoting the new Galaxy Note 9, a device that was released late last week. The 6.4-inch Galaxy Note 9 is equipped with a Snapdragon 845 processor, along with an iris scanner on the front and a fingerprint sensor on the back.

It works with the S Pen stylus, and while some rumors have suggested that Apple is exploring an Apple Pencil option for the iPhone, it's unclear if that's something users will ever see.