Instagram launches @music; know what it is

Instagram launched this Wednesday, April 29, a new account called @music, which functions as a community dedicated to music and professionals in the field. The idea is to offer a space to publicize the behind-the-scenes work of renowned artists and introduce new talents.

This is the first time that social media has created an account dedicated to a specific topic. The reason is very simple: 25% of the most popular Instagram accounts are musicians.

“The music community is - and always has been - an important part of Instagram. In the past four years, it has become the home for young and old - a place where people from across the music spectrum share stories, reveal creativity, and connect directly with fans, artists.

Kevin Systrom, founder and CEO of Instagram wrote:

For now, the bill has only two publications, but it is the 5.5 thousand followers. In addition to the introductory post, there is a brief interview with central drummer figure Questlove (@questlove), which serves to illustrate how @music will work.

The project will serve to disseminate the work of musicians, photographers, illustrators, the musical area of ​​the covers and manufacturers of the instrument, in addition to communicating with fans. Every week 6 posts will be published in the profile that will be divided by specific hashtags, for easy organization.