Jim Keller, Zen Development Leader, Joins The Intel Ranks

Jim Keller, the CPU architect who has led the development of AMD's Zen microarchitecture, is officially addressing the ranks of Intel. Keller has previously worked for AMD on the development of the legendary Athlon 64 processor, then turned to Apple to develop the A4 and A5 SoCs found on the iPhone 4 and 4S. In 2012 he returned to the ranks of AMD to lead the development of Zen, to leave the company again once this architecture was complete.

Intel hires Jim Keller

Intel is taking the evolution of its products very seriously over the next few years, first taking over the services of Raka Koduri, and now it is the legendary Keller who ends up on the staff of the semiconductor giant. Both will be the leaders of the GPU and CPU divisions of Intel respectively, certainly talent will not be lacking in the ranks of Intel.

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Since the arrival of Ryzen processors last year, AMD has given Intel serious competition in the CPU market. For years, Intel dominated the industry with an iron fist, which is why it has seen the wolf's ears, and wants to take all necessary measures to protect itself from the progress made by AMD. There is also speculation that Intel may be taking a closer look at the ultra-mobile market, in a further attempt to carve out a niche for itself in this ARM-dominated market.

Hiring Jim Keller is a huge step forward in Intel's business, likely to lead to more aggressive design and changes to the characteristics of the company's processors in the coming years.

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