IPhone sales drop for the first time
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We had already anticipated that Apple would show a negative balance of the sales of the iPhone of the last quarter for the first time in its history and it only remained to know how much the coup had been. Hours ago Apple finally showed the figures that reveal that iPhone sales in the first three months of the year fell by up to 15% over the previous year.
Apple finally sold from January to March 2016 about 51.2 million iPhone phones compared to the 61.2 million it had achieved in 2015, this is a rather large drop that has been practically repeated in all areas. IPads and Mac computers also sold less than in 2015.
iPhone, iPad and Mac computers lower their sales
In the case of tablets in this first quarter 10.2 million were sold when in the same period last year they reached 12.6 million iPads sold. The drop in sales of the Macs was not so great and went from 4.6 to 4 million units this year.
Comparative graph of quarterly sales
Unsurprisingly, this drop in sales has rocked the manzanita economy for the first time since 2003 and its quarterly earnings fell 22.5%, causing shares to plummet 8.3% on Wall Street. on the same day that the financial reports were announced.
At this time Apple is betting that the new iPhone SE and the imminent iPhone 7 that will be launched this year can revitalize sales that in this second quarter also have expectations of falling. Although everything sounds very catastrophic, in the Smartphone market they are still the second company that sells the most phones at the moment only behind Samsung.
The question is installed Is this the beginning of the end of the Apple dynasty or is it just a setback? Is the brand new iPhone 7 enough to fix the whole problem?
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