Link building: what is the importance of the concept of your digital marketing strategy?

Achieving good search engine rankings is what most companies want. Being one of the first places in search engines brings many benefits to your brand as more visits enter your website, brand awareness and consequently more sales conversions.

However, to achieve this goal, it is necessary to invest in SEO (Search Engine Optimization or Search Engine Optimization), which consists of a series of tactics that deliver the result to which we have previously referred. Among them is the Link pyramid: the multiple links that point to your site. What few know, however, is that this strategy not only brings benefits in organic ranking, its benefits go far beyond this achievement.

Link Building for SEO

When it comes to SEO, Link Building strategy has an important function: to prove that your site is relevant! Applicants are more perceptive every day, in favor of delivering content to users who really care about the quality they have to answer questions or inquiries.

When your company's content is linked from other sites, search engines understand that your page has this quality and relevance. It is like a statement: "read this link, because it contains excellent information."

Conquering a new audience to your site

It is possible to attract new readers and, what is even better, it maintains them more easily, since the link that the user clicked to be directed to your website is already a channel that trusts and creates a credible source of information.

Authority for your company

Having links to your site distributed on the web pages of interest, and contributing to the organic positioning and gaining new accesses, has another very important function for the brand: the generation of authority.

When your site is linked to another channel, it is inferred that you or your company deserved a place there. In other words, it has relevant, quality content that goes against the interests of that particular audience. This is because the site that exposes your link already has these characteristics and, from the point of view of the reader, what is indicated in that direction must be seen. Excellent strategy, right?

Internal linking to reduce the abandonment rate on your website

By inserting internal links of your website, you make your audience stay longer to browse its pages. Accordingly, the strategy helps reduce the bounce rate, and increase the number of pages visited by visitors.

Your audience loyalty with internal links

Internal links also have another very important function: loyalty to your audience! When you link to other articles or content pages on your site, simply direct readers to them. This makes them better, they know your company, products and services, thus helping to increase the loyalty of the public.