Msi announces the #yeswebuild campaign

The new campaign by the Taiwanese company MSI has a purpose: that we overcome our fears and encourage ourselves to build our own PC. With #YesWeBuild they try to explain to us why advanced users choose to mount their own equipment instead of choosing preconfigured systems. Another thing is that with a video as curious as the one they have prepared they will achieve their goal from one day to the next. Of course, it is impossible to deny that it is original.

MSI announces #YesWeBuild campaign

image source: flickr.com

It is proposed as a succession of interviews with various users, although its protagonists could not be defined as "average users". The first one introduces us to a middle-aged man who wants to understand what “streaming” games are. To achieve this, they are encouraged to assemble their own PC, they are made with a giraffe mask and… it becomes an online phenomenon.

Another cut shows a user who abandons monochromatic minimalism to indulge in a multicolored LED party, a passion that is conquering (and transforming) every corner of her day to day. And we don't want to reveal more…

The idea put forth by MSI is that if our reasons for choosing our equipment are so diverse, it makes no sense for us to settle for preconfigured models for the most frequent needs. Some need a powerful machine to not give up any advantage when competing in e-Sports; others only need a machine to deliver to retro emulators; most settle for equipment that runs smoothly with their everyday applications.

Creating our own custom PC allows us to focus our budget on those components that represent a substantial improvement in the performance of these applications. An example I have come across frequently is that of the professional poker player. It is common for them to need support software, a hand analysis assistance program that helps them analyze their game in multi-table games.

This software needs to access huge databases in the shortest possible time and simultaneously. Here it is essential to have a good storage configuration, so investing in NVM M.2 drives and large amounts of RAM is recommended. This technology is difficult to find outside the high range in preconfigured equipment, which also usually includes a powerful (and expensive) graphic, although it is not necessary for the use at hand.

The surrealism of the video is nothing more than a wake-up call about the possibility of saving a lot of money if we assemble a team according to our needs, instead of looking for the model that best suits them. #YesWeBuild wants to reduce the reluctance that a priori it can generate to face the task of fitting together all the necessary components, but, as NZXT did with BLD, a service that helps you design your team, or EVGA with its configurator “Do It Yourself ”, MSI has joined forces with Corsair to launch a series of educational videos that will explain step by step the assembly phases and the components necessary to bring our own Frankenstein PC to life.

The truth is that approaching the general public to the assembly of hardware can be a good idea in terms of marketing, since a consumer who knows how to install new components is more likely to be encouraged to buy hardware that allows them to upgrade the performance of their equipment without having to than investing in a new one, a market where loyalty with a brand that has worked well for us in the past is more frequent. The consumer wins, the brand wins and the Alien in the video may also win…