Oneplus is the best-selling premium brand in india
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OnePlus has been known to make a niche in the market worldwide. The Chinese brand has a curious strategy, which is to launch two phones a year, within the high range. This has made them one of the most popular high-end brands on Android. In markets like India they are very popular, in fact they are the best sellers in the second quarter.
OnePlus is the best-selling premium brand in India
They have managed to outperform brands like Apple and Samsung in this regard. So it is an important fact for the Chinese manufacturer, which is advancing steadily in the market.
Success in India
OnePlus takes a 40% market share in this segment of the premium range. The Chinese brand manages to beat Samsung, which is left with 34% in this case. Apple follows them at a great distance, remaining with 14%. It must be remembered that the American firm loses a lot of presence in India, in two years its sales have fallen 50%.
So they have been able to do with this segment. Globally they have good results too, since they are one of the five brands that dominate this market segment. So the Chinese brand has been known to establish itself in the market.
It will be interesting to see if OnePlus manages to maintain this first position. They have some advantage over Samsung, but the Korean firm arrives in a week with new high-end models, which could help them sell better this quarter.
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