Poco: the new high-end brand from xiaomi

Xiaomi today officially unveiled its new brand of POCO phones. It is an independent brand under which they will launch new models. Although this firm has a very clear market segment, since they are going to dedicate themselves to the production and launch of high-end phones. So it is born with a very clear idea and concept.

LITTLE: Xiaomi's new high-end brand

These weeks we have been receiving leaks from the Pocophone F1, which will be the first phone to be launched within this new brand of the Chinese company.

Today is a special day. I'm excited to start sharing more about the new project I've been working on. Wish me luck! @IndiaPOCO @GlobalPocophone pic.twitter.com/tZcAUjmgI5

- Jai Mani (@jaimani) August 9, 2018

Xiaomi creates POCO

POCO phones will be launched for the premium, high-end segment. The brand affirm that their phones will have a great quality, but that they will stand out especially for their speed. For this reason, many think that Xiaomi seeks to launch itself into the pursuit of OnePlus with this new brand of phones. There are similarities between the concepts of the two brands.

Although POCO phones are not going to be cheap, they will be more expensive than Xiaomi models. Both brands will share the production chain, but the new brand will operate independently at all times.

At the end of this August a new event is planned in Paris. Surely it will reveal more details about the brand and possibly we will know the first phone of it. Their models are expected to launch on the international market, including China, India and Europe. We will be attentive to the Paris event.

Firstpost font