What is cyber monday?

Surely you have heard it on more than one occasion, especially in the last two or three years. Cyber ​​Monday is a concept with great marketing connotations that is used to designate a day of special offers on the internet. But let's see something else about this very consumerist day.

What is Cyber ​​Monday

If you have not yet started to make the list of gifts for the next Christmas, I advise you to do it as soon as possible because only then can you benefit from the discounts that are coming. If you thought that the world would end after Black Friday , nothing could be further from reality because Cyber ​​Monday arrives .

I like to define Cyber ​​Monday as a second chance to "Black Friday". It is a shopping event (of course! Imported from the United States) in which more and more merchants offer better offers to customers. Basically it is a rain of offers in digital stores, but it is also true that many physical stores join the event. In fact, in Spain, it is usual for Black Friday to extend throughout the weekend until reaching Cyber ​​Monday .

Unlike "Black Friday", the celebration of "Cyber ​​Monday" dates back only eleven years back in time when someone enlightened (and I mean that in a good way) thought that the Monday after Thanksgiving was perfect for promoting internet sales that, in those days, were not as widespread as they are today. And goal accomplished! because according to a study carried out by ComScore, the income generated on this "cyber Monday" has risen from $ 610 million in 2006 to almost $ 2.3 billion last year.

We recommend reading: What is Black Friday ?

So if you are late to a Black Friday offer, do not despair, rest during the weekend and get ready for a second chance on Cyber ​​Monday.