Samsung opens its largest smartphone factory in India
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Samsung has announced the opening of the world's largest mobile phone factory in India. This new Samsung factory is considered a win for the country's Prime Minister Narendra Modi program to attract investors to manufacture in the nation.
Samsung opens its largest smartphone factory in India, a rapidly growing market
The new Samsung factory is located on the outskirts of Delhi and will double Samsung's mobile phone manufacturing capacity to 120 million units a year from today's 68 million units a year. It is a gradual expansion to be completed in 2020. Smartphone makers are building factories in the fastest-growing market, reinforcing Modi's initiative to encourage foreign investors to manufacture in the country, which represents Asia's third-largest economy.
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India's smartphone market grew 14 percent with total shipments of 124 million units in 2017, the fastest growth rate among the top 20 markets, according to International Data Corp. Samsung's new factory will manufacture everything from low-end smartphones that cost less than $ 100 to its flagship S9.
Indian users favor low-end models at a price of $ 250 or less, given the low average annual income of its inhabitants. According to Bloomberg, Apple has not been able to enter the market due to the high price of its terminals, since users choose to spend their money on sensible things like food, and not on terminals that cost three times their salary. What do you think of this Samsung investment?
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