Snapchat reaches one billion downloads on android

Snapchat came as a true revolution to the field of social media. Therefore, in a short space of time the application managed to obtain a true legion of followers. Although over time its popularity has been declining. Despite this, the application has managed to reach one billion downloads on Google Play, making it at least a success on Android.

Snapchat reaches one billion downloads on Android

A figure that not many applications reach in the operating system. So it has clearly conquered users in it.

Android Downloads

The application has a couple of reasons why it has managed to stay, despite the decline in popularity. On the one hand, last year it underwent a total redesign, something that eliminated many of the errors present in the platform, allowing a much better use of it. Also, they have Snapchat Premium, which has become a good way to monetize the app.

Despite that, being profitable is still a huge problem for the application. There have been many attempts to improve income, with mixed results. In addition, we should not forget some failures such as his glasses.

This is good news for Snapchat, although the current moment of the application does not change too much. On the one hand, it works better with certain aspects, but they have lost millions of users in recent years. What is certainly difficult to recover. So it will be necessary to see what they do in the future to recover part of this lost success.

AP source