Snapchat plans to launch its own app store

According to information released by The Information newspaper , the social messaging network Snapchat plans to create and launch its own "internal application store" in which a series of different game titles will be offered.

Snapchat, also a future gaming platform

According to The Information, the necessary platform will be launched sometime next fall, and will allow external developers to create games that Snapchat will then distribute through its own App Store so that users can play without leaving the application.

According to "people familiar with the company's plans", Snapchat would have already reached an agreement with a game developer in order to create a new title that will be included in that hypothetical game store.

At the moment, it is unclear how the company plans to succeed as, unless all games are completely free, Apple has strict guidelines for the App Store that prevent companies from selling applications, games or other content within their applications that are not included as integrated purchases.

The company is preparing to launch a platform this fall that will allow outside developers to create games to play through the Snapchat app, according to two people familiar with the matter.

It relies on external developers to build the games that can be downloaded from an in-house title app store. The gaming platform has been in development for at least a year, as the company has worked on the platform's technology, according to a person familiar with the effort. ”

After the changes experienced since the beginning of this year, and which have not pleased everyone, Snapchat seems to be preparing a new leap forward that will make it easier to continue consolidating and expanding its success.