Spotify reaches 100 million paid users worldwide

Spotify already has more than one hundred million paid subscribers worldwide, according to data referring to the first quarter of the 2019 calendar year, as The Verge recently reported.

Spotify grows, grows and grows

It was the company itself that yesterday announced this important milestone, while confirming an annual growth of 32%. In total, adding paid subscribers and subscribers of its free version, Spotify has already exceeded 217 million active users per month.

Among the reasons that Spotify uses to demonstrate its growth, the company has mentioned the Spotify Premium + Hulu package, available in the United States. This new package was launched in March, and offers a free subscription to Hulu with limited advertising for all US subscribers to the streaming music platform.

In addition, in the UK and France, Spotify offers all premium Family Plan subscribers a free Google Home Mini smart speaker. This offer is still current and ends on May 14, 2019. According to Spotify, "Voice speakers are a critical area of ​​growth, especially for music and podcasts." The company said it plans to continue looking for opportunities to expand its presence in this area.

Spotify's new subscriber numbers come almost six months after the company reported that it had reached 87 million premium subscribers, and a total of 191 million monthly active users. Thus, Spotify remains far ahead of Apple Music, which has already exceeded fifty million users. Despite this, in the United States, the picture is different. There, Apple Music has managed to beat Spotify when it comes to premium users.

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