Spotify raises its prices in Norway and could do so in more countries
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Spotify has been in the news this week for the numerous changes they have made to their free plan. Now, the Swedish company is again the protagonist, but in this case due to a rise in prices. At least for users in Norway. Since in the Scandinavian country the prices of various tariffs will rise by 10%.
Spotify raises its prices in Norway and could do so in more countries
Users with premium accounts, students or family will be affected by this price increase on the music streaming platform. In addition, it is not ruled out that the price rise reaches other countries as well.
Price rise on Spotify?
This rise in prices on the platform will be effective from May. New subscribers to the platform will face this rise from May, although users who already have an account will not have to start paying more until July. So you can enjoy a couple of months at the normal price. If the answer is positive (if they do not lose customers) they consider raising prices in more markets.
With this decision Spotify hopes to start making profits. Something of importance now that the Swedish company has gone public. Also, so far, they have never made a profit in these active years. Mainly due to the high cost of royalties.
There are currently over 70 million paid users on Spotify. A figure that they hope to increase soon, in addition to this possible rise in prices. We will see if the platform adds new services that help justify this rise in costs.
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