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TP-LINK, manufacturer of consumer networking products and companies, is the number one manufacturer in the Spanish connectivity retail market in 2014, according to data provided by Context, a European consultancy firm specialized in the ICT market, based on sales made through the channel.

Context positions TP-LINK as the number one manufacturer both in turnover and in units sold. According to the consultant, TP-LINK placed through the retail channel more than 78% of the units that were sold that year in this market. The company also considerably expands its advantage over its closest competitors, since in 2013 TP-LINK's share in this market, in number of units sold, stood at 63.4%.

TP-LINK's leadership in the retail channel is also extrapolated to the small and medium-sized companies market, where according to the consultant, TP-LINK sold more than 30% of the total units sold in that market through the channel. This percentage makes it rise to the first position in the ranking of manufacturers in the number of units sold in SMBs through the channel, growing new percentage points over the share registered in 2013, according to Context.

In the words of Kevin Wang, Country Manager of TP-LINK Iberia, “ we are living a key moment for the company. Now that the channel has understood the value of our solutions - proof of this is the growth we have registered - we must go one step further, creating a specific program that allows us to build loyalty and increase our presence in the corporate market ”.

In billing, TP-LINK reinforces its position as the number one manufacturer with a market share of more than 68% in the retail market. This means a growth of 14 percentage points over the share registered in 2013 according to Context.

José Luis Sendino, Retail Channel Manager of TP-LINK Iberia, maintains that these figures reflect the work carried out by the company last year: “ we are fully convinced that the effort and resources that we have dedicated to the development and strengthening of this channel have they grant a consolidated presence in all the consumer retail chains that it is giving and will continue to bear fruit ” .