WhatsApp already allows you to make purchases without leaving the app

WhatsApp Business integrates a new function, which promises to be of importance. This is the possibility of making purchases without leaving the application. This new feature that is introduced is called Catalogs, and it is now officially available. The idea is that companies will be able to purchase products without having to leave the application at any time.

WhatsApp already allows you to make purchases without leaving the app

In this way, other businesses can open their own store or catalog in the application, where they will sell to other companies. It seeks to save intermediaries in this regard, thanks to this function.

New feature

The function in WhatsApp Business has already been made official and is available now. Although its availability is limited, because it is only a few markets that can use it until now. These are Germany, India, Brazil, Indonesia, the United Kingdom, the United States and Mexico, where this new function can already be used in the messaging application.

It has been confirmed that it will gradually roll out globally. So it is to be assumed that it may also be accessed in Spain. Only at the moment we do not have dates for the launch of this function in the application.

The service will be completely free, as has already been announced. Something that undoubtedly promises to stimulate companies to upload their products on WhatsApp Business using the Catalogs function. We will have to see if this function becomes the success that the company expects it to be.