Amazon works on the free ad-supported version of amazon prime video

According to information published by AdAge, Amazon is developing an advertising-supported free version of its streaming video service Amazon Prime Video.

A Spotify-style Amazon Prime Video

The hypothetical new free option with advertising from Amazon would complement the Amazon Prime Video service that is already included with an annual subscription of $ 99 to Amazon Prime (in the United States because in Spain and other countries the prices have not been updated yet), which includes free shipping, offers and other benefits to the customers of this giant of internet sales.

According to the aforementioned reports, Amazon is already negotiating with television networks, film studios and other audiovisual content production companies about the programming of the service.

"For the ad-supported service, Amazon wants to dive into later catalogs from TV and movie studios, seeking to strengthen its children's programming, for example, according to a TV industry insider. It also pursues lifestyles, travel, cooking and other shows that fit seamlessly into an e-commerce platform. ” (AdAge)

Amazon has reportedly invested nearly $ 5 billion in content so far this year, and is doubling down on producing content as Apple and other tech companies embark on creating original programming.

In this sense, last week the news sprang up that Apple had supposedly acquired the rights to a new television series to the detriment of Netflix; a show that will star Reese Witherspoon and Jennifer Aniston. The series will revolve around the lives of morning talk show hosts, and is based on journalist Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV .

Meanwhile, Apple TV users continue to wait for the promised version of the Amazon Prime Video app, announced for the end of 2017, so we are still on schedule.