Amd takes advantage of the controversy of the gtx 970 to promote its cards based on hawaii
AMD has taken advantage of the setbacks that Nvidia suffers due to the problems of the GTX 970 to use all its 4 GB of VRAM and has decided to counterattack with the prices of its graphics cards based on the GPU Hawaii to try not to give up market share until the arrival of the Radeon R400 series.
Thus AMD works with retailers to offer the R9 290X for a price of $ 299, a price well below that of the GTX 970 offering very similar performance at the expense of higher consumption.
In addition, it has taken the opportunity to carry out a marketing campaign presuming that its cards do effectively use the 4 GB of VRAM that they have in addition to the 512-bit interface compared to the 256-bit of the GTX 970.
Source: techpowerup
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