Apple focuses its attention on selfies with the iphone x

If in the previous generation of Apple's smartphone, the iPhone 7, the biggest novelty resided in the dual main camera and in the portrait mode included in the plus model, in the current iPhone X the photographic attention has moved to the front of the device already your ability to take selfies with portrait lighting.

iPhone X and selfies with portrait lighting

Earlier this week, Apple launched a new advertising spot on its YouTube channel. In this video, the focus was on a very specific feature: the selfies taken with the new iPhone X.

With a duration of just 38 seconds, the new video takes a walk through a wide collection of selfies that have been taken by individual owners of the iPhone X using the novel TrueDepth lens system located on the front of the phone. smart, and its vertical lighting effects. Simultaneously, the ad also reproduces a poem by Muhammad Ali.

The Portrait Lighting feature has been the focus of some recent Apple videos, including two ads that, in turn, served as tutorials to show how this feature works. More recently, in a spot in early January, it was explained how this portrait lighting or Portrait Lighting offers studio-quality lighting effects without a studio, while being accompanied by several examples.

Since the official launch of the iPhone X at the beginning of last November, Apple has published different videos focused on some of the new features of this smartphone, such as the Face ID facial unlock feature or the Animoji feature. This latest announcement thus adds to a list of spots that, in all probability, will continue to grow.