Apple insists on encouraging android users to switch to iphone

Apple has started the week with the launch of two new promotional spots that are part of the series of videos "Life is easier on iPhone", and which aim to encourage Android users to make the leap to the iPhone.

From Android to iPhone

The first of these advertisements, titled “App Store”, shows some of the icons of certain applications in a state of explosion. Its goal is to convey the idea of ​​greater security of the iOS app store, whose contents are supervised by people to protect users against malicious applications.

The second of our recently released Apple ads highlights the “Portrait Mode” and “Portrait Lighting” features on current iPhone 8 Plus and iPhone X models, features that are designed to deliver photo studio quality effects with the iPhone.

The two new advertising spots have a duration of only 15 seconds, and it is likely that they will be used not only on television, but especially on social networks such as Instagram, precisely because of their short duration. At the moment, they are available on Apple's YouTube channel.

It was at the beginning of this year when Apple began to share some short videos that are intended to attract Android users to the iPhone. All of these videos link to the “Switch” website, specifically designed for customers who use an Android device or other smartphone and are considering switching to an iPhone.

For several years now, Apple has been trying to encourage Android users to switch to the iPhone by using its “Move to iOS” application, available for free on the Google Play Store, which facilitates switching between platforms by transferring Quick and easy data like contacts, message history, photos, videos, web bookmarks, email accounts and more.