Apple pay will be in 60% of US stores by the end of the year

Apple Pay in more than half of stores in the United States

Since Apple Pay was introduced in 2014, the bitten apple payment platform has expanded to 24 countries around the world, including Spain. However, this growth has been slowed by the fact that Apple has to negotiate with each of the banks in each country, one by one, which has made it a slow process. Despite this, from MacRumors they observe that "growth is strong even outside the United States."

In addition, in the United States the App Wallet is not only used to house credit and debit cards, it is also used for other purposes such as public transport, customer loyalty programs, student IDs (which will be launched next week) and will soon be expanded for access to companies and hotel cards. Outside the US, as in Spain, these uses are incredibly limited, if not non-existent.

"It's a tremendous new area that we can focus on, which is actually access, " said Bailey.

According to Bailey, when Apple Pay was first introduced, Apple had no intention of competing with the credit card industry and banking, but rather the goal was to work with credit card companies and introduce “excellent experiences of customers".

"When we think of Apple Pay, we think, there are a lot of payments that our customers already love and trust, " said Jennifer Bailey, Apple's vice president of Internet services and Apple Pay, Tuesday morning during the Fortune Brainstorm Reinvent conference. In Chicago. "We don't sit down and think 'what industry should we discontinue?' We think, 'what great customer experiences can we develop?'"

When asked if Apple makes money from Apple Pay transactions, Bailey replied with a "maybe, " but noted that other features of Wallet are to make customers more useful and to ensure that people "love their iPhones."

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Apple Pay in more than half of stores in the United States

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