Apple, samsung and huawei the best-selling brands in the high-end
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The high-end of smartphones had three main protagonists in 2018. Two of them are old acquaintances in this segment, as they are always the best sellers, such as Apple and Samsung. Although last year was also a good year for Huawei. The Chinese brand made a leap in quality in its high-end, which has been rewarded with an increase in sales.
Apple, Samsung and Huawei the best-selling brands in the high-end
In addition, a notable growth could be seen in the sales of smartphones whose price exceeds $ 400. Although in part it may be due to a rise in prices in the high range in many brands.
Huawei continues to grow
Apple and Samsung have historically been the great dominators in this market segment. In 2018, between the two they accumulate 73% of sales in the high-end range of smartphones. What makes clear the importance that this segment has in them. Although it must be borne in mind that the Americans only manufacture telephones of more than 400 dollars of price. Huawei was the other great protagonist, with a great growth in sales.
The Chinese brand, thanks to its high-end last year with the P20 and Mate 20, has seen its presence increased. In this way, they already have a 10% market share in this high-end range of smartphones.
Huawei has already overtaken Apple in the phone market in terms of sales. While they have set themselves the goal of outperforming Samsung in a year or two. Without a doubt, a powerful high-end like the one they have now can be very helpful.
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