Nvidia registers nvidia turing, quadro rtx and geforce rtx brands

In recent months, Nvidia has been registering brand after brand, preparing for the launch of its new generation of graphics hardware. These patents appear to focus on the company's RTX technology, which is a process that Nvidia used to accelerate Ray-Tracing workloads on its latest graphics architectures. These new brands would be Nvidia Turing, Quadro RTX and GeForce RTX.

Could Nvidia change the naming from GTX to GeForce RTX on its next graphics cards?

Nvidia Turing, Quadro RTX and GeForce RTX are the new trademarks registered by the green giant, all linked to documents available from the United States Patent and Trademark Office.

The patent that attracts the most attention in this case is GeForce RTX, which at first glance implies that the RTX brand will replace GTX in the new generation of Nvidia graphics, although there is no speculation in the trademark that it is hardware, let's see.

The GeForce RTX brand is about two things: "Research, design and consulting services related to computer hardware and software, all in the field of media, communication and multimedia processors and related software." Second "Software for operating multimedia applications, producing multimedia content, and improving the clarity of audio and video display, " indicating that GeForce RTX is a term that refers to software, not hardware.

By contrast, both Quadro RTX and Turing refer to "GPUs" directly, while Quadro RTX also speaks of "computer hardware and software for professional designers, engineers, and scientists for advanced graphics processing and visual computation." The Quadro RTX brand appears to be for related hardware and software, while Turing is widely used and heavily focused on "Artificial Intelligence", as befits the Turing name.

Either way, it looks like Nvidia's RTX technology and Ray-Tracing are going to play a big role in the next generation of graphics that's about to reveal itself.

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