Apple seizes shazam, a sound specialist, for 400 million

Apple has confirmed that it has acquired Shazam, a London-based company that specializes in music and video recognition services, in an operation that totals approximately 400 million.

Shazam is already part of Apple

In this way, Apple once again demonstrates its commitment to the music sector, those of Cupertino would be interested in integrating Shazam's services into their Apple Music in the near future, thereby being in a better position to compete with Spotify and other giants. from the music sector. Both Spotify and Apple Music have over a million clicks per day since Shazam, Apple has a golden opportunity to reduce Spotify's success if they know how to play their cards well. The application has had more than a billion downloads, making its success undeniable.

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Apple has made the following statement about the acquisition:

We are delighted that Shazam and his talented team are joining Apple. Since the launch of the App Store, Shazam has been consistently ranked as one of the most popular iOS apps. Today, it is used by hundreds of millions of people around the world, on multiple platforms. Apple Music and Shazam fit together perfectly, sharing a passion for discovering music and offering great music experiences to our users. We have exciting plans in store, and we look forward to teaming up with Shazam with today's deal approval.

Another topic Apple is interested in is Shazam's augmented reality technology, which currently provides the ability to use your phone to scan Shazam codes and view objects in augmented reality. This would be a step forward for Apple in its virtual reality project.

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