Apple continues to expand its catalog of audiovisual productions

According to the Deadline publication, Apple continues to expand its catalog of audiovisual productions, this time with the acquisition of the rights to "The Elephant Queen", a documentary feature film about an elephant matriarch leading her flock in search of a new well of water, and the animated film "Wolfwalkers".

"The Elephant Queen" and "Wolfwalkers", Apple's new bets on content

"The Elephant Queen" was screened on Saturday at the Toronto International Film Festival, where the top executives of Apple's global video programming division attended, apparently looking for new content. It is a documentary feature film directed by Victoria Stone and Mark Deeble, two renowned and award-winning directors of this type of content related to fauna. In this film, “Athena is a mother who will do everything possible to protect her flock when they are forced to abandon their water well. This epic journey, narrated by Chiwetel Ejiofor, takes the audience through the African savannah, and into an elephant family. A story of love, loss and homecoming.

Apparently Zack Van Amburg and Jamie Erlicht, two former Sony Pictures Television executives now in charge of managing Apple's video division, led the negotiations for the content of this work by Endeavor Content and Mister Smith Entertainment.

Previously, Apple has also obtained worldwide broadcasting rights for the animated film " Wolfwalkers " produced by Cartoon Saloon and Melusine Productions, also according to what Deadline has made public. The film, directed by Tomm Moore (twice Oscar-nominated) and Ross Stewart, focuses on a young apprentice hunter named Robyn immersed in a world of superstition.

The expansion of audiovisual content by Apple would be in line with the hypothetical launch of a streaming video service, in the line of Netflix, that could occur from 2019, although these rumors are long past without having materialized in a reality.