Apple will sell its Indian-made iPhones next month
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Apple started producing some of its iPhone models (6s and 7) in India a few months ago. Part of this was because in this way they will be able to open their own stores in the country in the future. The company also seeks to keep costs low in order to sell these phones at a lower price in this market, whose importance increases. Although the sales of the American firm have plummeted.
Apple will sell its India-produced iPhones next month
So now they try to sell better this way. The first line of models produced in India is ready and is expected to start selling next month.
To the conquest of India
Apple knows that this market is complicated, because it is mainly based on prices. That is why Xiaomi is the best-selling brand in India and Samsung is having enormous success with its Galaxy M and Galaxy A ranges. Models with adjusted prices, but that give good performance. This is something that makes the firm difficult to succeed in this country.
Its market share is 1%. But the company hopes to improve these figures, although in two years its sales have plummeted 50% in the country. These models produced in India are expected to help, being cheaper.
Furthermore, Apple hopes to open its own stores in India in the near future. Something that could help improve your visibility and increase your sales in the country. They are plans that at the moment seem distant. First we will have to see if the market responds to these new iPhones.
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