Apple will no longer report on the sales of iphone, mac and ipad

Unit sales numbers for iPhone, Mac and iPad are no longer relevant to Apple

Apple claims that its goal is to create great products and services that enrich the lives of users, and provide an unmatched customer experience so that they are highly satisfied, loyal, and committed. As these goals are achieved, solid financial results are achieved. This is demonstrated by the company's solid financial performance in recent years, the number of units sold in a 90-day period is not necessarily representative of the underlying strength of its business. Furthermore, a sales unit is less relevant to them than it was in the past, given the breadth of its portfolio, and the greater dispersion of sales prices within a given product line.

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Apple CEO Tim Cook chimed in on the matter after a statement was made about the rejection and concerns that may surround the decision not to report unit sales.

Our installed base is growing in double digits. And that's probably a much more important metric for us from the point of view of the ecosystem, and customer loyalty, etc. she says or he says: "How many units do you have there?" It doesn't matter much how many units are there in terms of the overall value of what is in the cart.

What do you think of Apple's decision not to report unit sales numbers for iPhone, Mac, and iPad?

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