Asus changes CEO and takes a turn at his strategies

ASUS has announced that Jerry Shen, who has been its CEO for the past ten years, is leaving his position. This is a decision of enormous importance to the company. Because this decision comes accompanied by an announcement of new strategies. The company takes a turn in its strategies, with which they want to focus on some very specific segments. SY Hsu and Samson Hu will take his place.

ASUS changes CEO and takes a turn in its strategies

The company, one of the most important in the gaming segment, announces major changes in the field of smartphones. It will be one of the most important segments, and with more news.

ASUS strategy changes

The brand already has its own gaming smartphone on the market. A segment in which they seem interested to continue operating, since there is growth in the market, although its model is remarkably expensive. But ASUS wants to create smartphones for the most demanding users as well. So we can expect high-end models, powerful, with good cameras, lots of RAM and good design. At least this is the idea that is transmitted from the firm.

It will be from January 1 when this change of CEO occurs in the firm. So from this date the new company strategy comes into effect. So 2019 promises to be a year of changes and news.

Surely in the next few months we will already receive the first ASUS products under this new strategy. So it will be interesting to see what the brand has in store for users.

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