Apple watch sells more than the Swiss watch industry

We know that Apple Watch are very popular in the market. Although the scope of this popularity exceeds the expectations of many. Since in fiscal year 2020, which ended in December 2019, the watch sold more than the entire Swiss watch industry. So it is a success that makes clear the popularity of this smart watch.

Apple Watch sells more than the Swiss watch industry

Apple's watch sales would stand at 31 million, compared to 21 million watches sold by the industry in Switzerland.

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Furthermore, these data show that younger users prefer to buy smart watches, like these Apple Watch. While somewhat older consumers continue to bet on analog watches, the more traditional ones. Although there are clear differences in the way in which these two groups consume and buy this type of product.

For the American brand it is a complete success, as they see how sales of their watches have increased. Regarding the 2018 figures, it is estimated that they have risen around 36% worldwide. So it is a significant rise with which they reaffirm their leadership in this market segment.

In addition, it should not be taken away from the merit that the Apple Watch exceeds in sales models from brands such as Swatch, Tissot, Rolex or TAG Heuer, which are some of the most prestigious in this market segment, in addition to being well known throughout the world.

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