Marketing guru amd darren mcphee signed by intel

A new (ex) AMD executive has joined the ranks of Intel, this is Darren McPhee, the 'guru' of marketing for AMD.

A new AMD executive joins the ranks of Intel, Darren McPhee

In recent years, Intel has been building its discrete graphics team, recruiting talents from across the industry. As part of this ambitious initiative, Intel has hired former AMD heavyweights like Raja Koduri, Jim Keller and Chris Hook to join the company in recent years, although Jim Keller is not part of Intel's 'Discrete Graphics' group.

Darren McPhee himself revealed that he has joined Intel as Director of Product Marketing in his 'Discrete Graphics' group. This means that Darren McPhee will work alongside his old friend Chris Hook on the marketing campaigns for Intel's GPUs.

Darren McPhee worked for ATI Technologies between 2003 and 2007 until AMD acquired the company. Following the acquisition, McPhee worked for AMD until October 2015, after which he moved on to DM17 Marketing Solutions and BlueCat.

This time, AMD hasn't lost a soldier, McPhee was no longer working for AMD for three years, but this marks that Intel has been serious about all the manufacturing of its next GPUs and is preparing for a good marketing campaign. at the height when it comes time to launch it.

McPhee was the creator of a well-remembered marketing campaign called 'The Fixer', which caused quite a stir when they began to destroy a competition graphic with a mace and metal music, you can see it above.

Source (Image) productmarketingsummitOverclock3D