The redesign of snapchat brings down its reputation

During the last months, the Snapchat service has had to face the consequences of having implemented a new and controversial design of its interface that not all users liked. Now, a new survey shows how much the redesign has affected the public's perception of Snapchat. However, it is also true that the company has already started to implement some changes in the design of its application.

Snapchat loses the trust of its majority audience

A new survey conducted by YouGov Brand Index shows that users' trust or attachment to Snapchat dropped 73 percent once the new app design was fully implemented earlier this year:

Also, taking this same scale into account, Snapchat's reputation among so-called millennials dropped from a high of 30 to a low of 8 after the redesign. Finally, user satisfaction dropped from 27 to a low of 12 last month.

As pointed out by 9to5Mac, the result of the survey is important in that "millennials largely make up Snapchat's target user group and can be incredibly difficult to recover from."

Although Snapchat was adamant about the new design (its CEO Evan Spiegel claimed that people will get used to it over time), last month the company began testing a redesign of its redesign in which the stories return to their former place and which is now being deployed for all users.