Essential cancels the launch of essential phone 2

Essential is the company founded by Andy Rubin, one of the creators of Android. Last year they launched their first phone on the market, which has been a notable sales failure for the firm. But, they announced that this year the new generation of phones will arrive, with the Essential Phone 2. Although finally it seems that this will not happen. Because the launch of the phone is canceled.

Essential cancels launch of Essential Phone 2

The company is not going through its best moment and its future is very uncertain, so the launch is canceled. Furthermore, they state that they will only launch products that they believe will be relevant.

Problems for Essential

Andy Rubin's company has never finished working well. There have been a lot of issues around it, and the failure of your phone hasn't helped much either. Although it seems that the situation is worse than expected by most. Since Rubin is currently looking for possible exits for the company. His plans are to sell it to another company.

So it is possible that in a few months there will be a company that buys Essential. Rubin has already been in contact with banks and auditing companies to inquire about the possibilities, as well as financing options. Something that shows that the company does not work well.

Therefore, the cancellation of the phone is a fact that catches many by surprise. It seems logical, if we consider the low impact of its first device on the market. In addition to the many problems they are having now, they are also financial. The question is what will happen to the company. It seems that we will have to wait something else to find out.

Bloomberg font