Facebook introduces augmented reality in its ads

Ads on Facebook have always been a controversial topic. At first because they were too many. The number of ads has dropped, but now the ads are mixed between the posts you see in your feed. In addition to being ads related to searches you have made. But, the social network decides to introduce something to make them stand out even more. They introduce augmented reality.

Facebook introduces augmented reality in its ads

When they bought Oculus, it was already apparent that the company was interested in developing virtual reality and augmented reality. Something that seems to be confirmed with this new measure.

Augmented reality on Facebook

These are new camera filters that are activated by real-world elements. When this happens, they trigger effects in augmented reality. At the moment they have been introduced to promote two films that will soon be in theaters (Ready Player One and Wrinkle in Time). But this seems to be just a start of using augmented reality.

When you open the camera and focus on a promotional image from one of the two films, scenes related to them are generated. So it can be considered as a variant of the masks that exist in the application. Although now a little bigger.

Facebook is conducting these first tests with companies. Although the plans of the social network go through that all developers can make use of them and thus create content with augmented reality. It seems that it will be throughout the month of April when this new tool appears. Thanks to it, you can create this kind of content on the social network.