Google tightens measures for political ads

The Russian influence in the American elections and the subsequent Facebook and Cambridge Analytica scandal continue to have consequences. Therefore, we are seeing how technology companies take measures in this regard. The next to do so is Google. The company announces that they are going to tighten the measures for political announcements in the United States. To avoid problems like the previous ones.

Google tightens measures for political ads

Since one of the problems in the American elections was the ease with which political announcements were placed from Russia, thus being able to influence thousands of people. Something that should not happen again. So they work on measurements.

Google changes its ad policy

One of the first steps they take is additional verification to people who buy an election ad on Google. They will be required to confirm that they are American citizens or have a permanent residence permit. In addition, they must provide identification that has been issued by the government. They have commented that this summer they will launch a new transparency report with new measures and actions.

In addition, they are working on a library of electoral announcements. So you can see all the ads and know who paid for each of these ads. So all users can easily have this information available.

Google promises more measures and greater controls to avoid repeating the same situation. So surely over the next few months new measures in this sense will be introduced and announced.

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