Google pays apple to remain the default search engine

Google wants to maintain its leading position as a search engine at all costs. They know that a large part of their business is search engine based. Therefore, the American company does everything in its power to maintain this position. Although that means having to pay.

Google pays Apple to remain the default search engine

Google does not want to stop being the default search engine for Apple. Therefore, it is rumored that the company would be willing to pay a huge amount to maintain that position. Google is rumored to pay $ 3 billion to Apple to remain the default search engine.

Google and Apple

Although the amount is exorbitant and can be a considerable effort for Google, which will see its benefits significantly reduced with a payment of these characteristics, there is a good reason. The company knows that around 50% of searches come from or will come from Apple devices. So it is a client to be pampered.

In addition, generally, when a user bets on a search engine, they do not usually make changes to their configuration. So they usually stay true to one in particular. Something that is certainly an advantage for Google. Users know it and know how it works. Which makes it very comfortable and simple.

Both companies are currently negotiating. This assumes that many things can still happen in this story. We will see what happens in the coming weeks and if Google will really pay such an amount or not to continue being the default search engine for Apple. What do you think?