Google pays apple $ 9 billion to continue as a safari search engine

The fact that Google pays Apple an annual fee to remain Safari's default search engine for iPhones and iPads is no big secret. In fact, in 2014 the company paid the Cupertino giant $ 1 billion, and last year it rose to $ 3 billion. However, according to analyst Rod Hall, this year's deal could push the number to as high as $ 9 billion.

Apple triples the sum to Google to remain the default search engine on iPhones and iPads

Apple is reportedly one of the largest traffic acquisition channels for Google (accounting for about half of all mobile phone revenue), so it's no wonder the number is rising again. However, it will be interesting to see how high Apple can take this number without Google thinking twice. After all, while this year's figure represents three times the price paid last year, Hall expects the number to increase further over the course of the next twelve months, with estimates pointing to a price of $ 12 billion. in 2019. Will they be willing to pay that figure?

Until Google refuses to go higher, Apple is expected to continue to benefit from the generosity of the Internet giant. Even if the company refuses to pay Apple's fees, the iPhone giant could simply approach Microsoft with an offer that would see Bing become the default option, a blow that could be felt for Google.

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