Instagram removes the igtv button

IGTV is the Instagram video platform, which launched last year. At first it was launched independently, but soon after it was integrated into the social network, where we have the video section. The button that gave us access to it is now removed. While the content is still available within the feed, as has been made known.

Instagram removes IGTV button

The little use that users make of this button is the reason why it is removed. The bet of the social network has not gone as expected in this case.

Goodbye to the button

Instagram continues to bet on IGTV, only that the button did not make much sense, as they have commented. Since users continue to access this content, mostly using the feed. So the use of this button was reduced and the social network considers that it is better to remove it. Although many see this as a first step in IGTV's farewell.

This bet on the social network is still not the success that many expected. The standalone app is still not a success, with just 7 million downloads a year after it launched. So it is a project that does not have the expected success.

For this reason, many question the future of IGTV. At the moment, Instagram is still betting on it, but the question is what will happen in a while, especially if the use of this section or the independent app are really low.

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