Intel, hp and dell oppose nvidia gpp partner program

The controversial and allegedly anti-competitive NVIDIA GPP partner program is running into opposition from the world's largest PC makers, HP, Dell and Intel as the world's largest chip maker. This news comes after a report released earlier last month revealed that NVIDIA had been courting the top three names in the graphics card market, Asus, MSI and Gigabyte, to join the GPP.

NVIDIA GPP generates a lot of controversy and several manufacturers oppose

The NVIDIA GPP program offers plenty of benefits to graphics card manufacturers, such as NVIDIA engineering support, priority for new GPU releases, and the ability to first access new NVIDIA technologies, game promotions, discounts on sales, social media and public relations support, marketing reports, etc. Of course, these benefits are only available to manufacturers who join the partner program.

Direct excerpts from documents related to the program have recently been released, underscoring its anti-competitive and potentially illegal nature that would eventually limit consumer choices. Once again, we should note that NVIDIA has publicly denied these allegations.

Manufacturers like HP and Dell have refused to enter NVIDIA's partner program, and Intel is preparing a lawsuit against them.

One of the hardest hit by NVIDIA GPP would be Intel, which recently teamed up with AMD to develop the Kaby Lake G processors, which use a Radeon GPU inside.

While ASUS Gigabyte and MSI (which have decided to enter the partner program) are major manufacturers of graphics cards, they cannot do anything against Intel, HP and Dell within the computer industry. In a Wccftech survey, 83% of users said they would boycott graphics card manufacturers that are part of NVIDIA GPP, so this program could lead to more loss than profit.

We will keep you informed of everything that happens with this matter.

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