The sale of iphone in india fell 50% in 2018
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It seems that Apple does not only have problems in China with the sale of its iPhone. Also in India they have had a bad year. Because according to the latest figures, sales of Cupertino brand phones sank in the country last year. A drop of 50%, which shows the bad moment of the company in the global market today.
IPhone sales in India fell 50% in 2018
In 2017, Apple sold 3.2 million units in the country. In the absence of the latest figures, it is estimated that in 2018 there were 1.6 or 1.7 million phones sold.
IPhone sales continue to fall
Between 2014 and 2017 Apple experienced tremendous growth in the market in India. In just three years, sales of their iPhones doubled in the market. So it was positioned as one of the best-selling brands, in addition to being the one that dominated the most expensive phone segment. But in 2018 the situation has changed radically for the American firm. It has lost all the growth of these three years.
In this sense, they have largely lost their market share. Currently, based on the sales they have had in India in 2018, they have to settle for 1.2% of market share. A bad number for the Cupertino firm.
In China Apple has introduced a reduction in the price of some iPhone models, with the aim of improving sales. It would not be surprising if they bet on following the same strategy in India shortly. We will be vigilant in this regard.
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