Chinese brands account for a third of mobile sales in Europe
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Chinese smartphone-making brands have grown rapidly in the market. In Europe they have enormous popularity, something that has been reflected in the sales they have had last year. Since they already account for a third of the market. This is shown by a new analysis by Canalys, which has published the sales and market share of these brands in Europe.
Chinese brands account for a third of mobile sales in Europe
This popularity is also claimed by some victims such as the case of Samsung or Apple, which have lost ground in the market.
Chinese brands sell well
Both Huawei and Xiaomi have had a good year, being two of the most successful Chinese brands on the market last year. In the case of the first, it had a market share of 23.6% in the last quarter of the year. While Xiaomi already has sales of 3.2 million in the European market. It represents a huge advance over last year's sales, an increase of 62%.
On the other hand we have brands such as Apple or Samsung, which drop in sales and lose some ground in the market. Koreans have fallen 10% in the past year. While Apple saw its sales drop 6% in the total for the year.
Without a doubt, an interesting advance that Chinese brands have had in Europe. Samsung presents itself as a clear competitor this year, determined to regain the throne in the market. But we will see what happens in the market this year.
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