Nokia sales plunged in 2019
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2019 was not a good year for Nokia, which has seen its sales sink. The brand ended the year with 12.9 million phones sold. It represents a drop of 27% compared to the sales they had in 2018, which was exactly a very positive year for the brand. There are several reasons, such as the lack of launches in China, in addition to increased competition.
Nokia sales sank in 2019
They focused on the American market, but the lack of news in China and the delay in several of their phones have caused sales to be negative.
Drop in sales
The brand has compensated the drop in sales on its smartphones with its good results in the field of simple phones . So-called feature phones continue to be a best seller for Nokia, although in 2019 its sales also fell by 18%. Despite that, the brand remains the most popular in this market segment today.
In fact, since the second quarter of last year they have seen how sales of these simple phones are increasing little by little, so it is expected that this trend will continue this year. Also, there are rumors that there will soon be a feature phone with Android.
Nokia will unveil several phones at MWC 2020 later this month. In this way, it is expected that the brand will have new phones ready, which are possibly ready to launch and compete with other brands. So this year they may be able to go up in sales and improve their situation.
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