More than two million users use spotify without advertising and without paying

Spotify's arrival on the market marked a major revolution. It is the leading streaming system on the market. It gives users the possibility to listen to music for free, albeit with advertising. But, it seems that there are many users who use the service illegally. Since they listen to music for free, but without any advertising.

More than two million users use Spotify without advertising and without paying

According to a report that has just been published. There are about two million users who use the service illegally. So they listen to music and do not pay, in addition to having no ads. Something that makes Spotify lose money and affect your business.

Illegal use of Spotfy

The Swedish company has some 157 million subscribers worldwide. Approximately 71 million of them are paid users, who therefore do not have advertising on their accounts. A high percentage, which shows that users bet on this version, since it is practically half of the accounts that are in the service.

Although, the firm itself recognizes the presence of these two million users who listen to free music but do not have advertising. A problem because they consume the same resources as a premium user. Ad blockers are elements that contribute to this type of problem. Since many businesses base their income on advertising. Spotify is no different in this regard.

So far no measures have been announced to this type of user. They may be working on some way to prevent this from happening. But for now, the Swedish company is preparing for its IPO. Something that should happen soon. So you have to be aware of what happens.

Reuters Source